SEO isn’t necessary for everyone. If your business deals with specialised products, which customers specifically search the internet for, say a specific mechanical component to a specialised door lock that customers can only buy from your company, then the chances are that SEO will be a waste of your marketing budget, because the customer will already be searching for your website and your product.
However, if you’re business exists in a more competitive market setting, where your products or services are in competition with those similarly provided by other businesses, then SEO can be extremely beneficial, because it will help ensure that your business and its products or services are ranked above your competitors on search engines like Google. This, in turn, will help increase the amount of traffic to your website, or in other words, more customers will view what you have to offer, in turn, increasing the amount of sales your business generates. SEO is another way of making your business more competitive. It’s quite simple in principle, but the devil is always in the detail; that’s why we are here to help.